Privacy Policy

Last Updated: August 21, 2026

Nichols MFG, Inc. DBA The Gun Co. (“The Gun Co.,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information we collect and process.

This Privacy Policy describes how we collect, use, disclose, retain, and protect personal information when you visit or use thegunco.com, create an account, make a purchase, subscribe to marketing communications, communicate with us, or otherwise interact with our website, online store, and related services collectively referred to as the “Services.”

By using our Services, you acknowledge the practices described in this Privacy Policy.

1. Personal Information We Collect

The personal information we collect depends on how you interact with The Gun Co. and may include the following categories.

Contact and Identification Information

We may collect:

• First and last name
• Email address
• Telephone number
• Billing address
• Shipping address
• Other contact information you voluntarily provide

Account Information

If you create an account, we may collect:

• Account identifiers
• Login credentials or authentication information
• Account preferences
• Saved addresses
• Order history
• Other information associated with your customer account

Passwords and similar credentials may be processed or stored by our ecommerce or authentication service providers rather than directly accessible to The Gun Co.

Order and Transaction Information

When you make or attempt to make a purchase, we may collect information such as:

• Products viewed or purchased
• Shopping-cart contents
• Order number
• Purchase amount
• Discounts or promotional codes
• Order status
• Shipping and fulfillment information
• Returns, cancellations, and refunds
• Customer-service communications
• Transaction history

Payment Information

Payments may be processed by third-party payment processors and financial institutions.

Depending upon the payment method and processor used, payment information may include:

• Payment-card information
• Billing information
• Transaction identifiers
• Payment authorization information
• Fraud-prevention information

The Gun Co. does not necessarily receive or retain complete payment-card numbers or security codes when payment information is processed directly by a third-party payment provider.

Firearm and Regulated-Product Transaction Information

When necessary to process or facilitate a lawful firearm or regulated-product transaction, we may collect or process information relating to:

• The selected Federal Firearms Licensee (“FFL”)
• FFL contact or licensing information
• Product eligibility
• Shipping or transfer requirements
• Transaction status
• Other information reasonably necessary to facilitate or document a lawful transaction

Additional information may be collected directly by an FFL, government agency, payment provider, or other third party as required by applicable law. Information collected directly by those parties is subject to their respective privacy practices.

Communications

If you contact us, we may collect:

• Emails
• Customer-service inquiries
• Return or cancellation requests
• Warranty communications
• Product questions
• Reviews or feedback
• Other information you choose to provide

Marketing and Subscription Information

If you subscribe to email, SMS, promotional, product-update, or other marketing communications, we may collect:

• Email address
• Telephone number, when applicable
• Subscription status
• Marketing preferences
• Consent records
• Communication engagement
• Email opens or interactions where permitted
• Links clicked
• Products or content viewed
• Purchase activity associated with your customer profile

Device, Internet, and Technical Information

When you access our Services, we and our service providers may automatically collect information including:

• IP address
• Browser type
• Device type
• Operating system
• Device or browser identifiers
• Referring URLs
• Pages visited
• Dates and times of visits
• Approximate geographic information derived from an IP address
• Website interaction information
• Session information
• Cookie identifiers
• Other technical information concerning your use of the Services

Website and Shopping Activity

We may collect information regarding how you interact with our website, including:

• Products viewed
• Product categories viewed
• Searches
• Pages visited
• Shopping-cart activity
• Checkout activity
• Purchases
• Referral sources
• Other interactions with our Services

2. How We Collect Personal Information

Directly From You

We collect information you provide when you:

• Create an account
• Place an order
• Contact us
• Request a return or cancellation
• Submit a form
• Subscribe to marketing communications
• Participate in a promotion
• Submit a review
• Communicate with customer service
• Otherwise provide information to us

Automatically Through Our Website

We and our service providers may collect information automatically through:

• Cookies
• Pixels
• Tags
• Software development tools
• Analytics technologies
• Local storage
• Server logs
• Similar technologies

From Service Providers and Business Partners

We may receive information from companies that assist us with:

• Ecommerce operations
• Website hosting
• Payment processing
• Shipping and fulfillment
• Marketing
• Email and SMS communications
• Analytics
• Fraud prevention
• Security
• Customer service
• Other business operations

From Firearms Dealers and Other Transaction Participants

Where applicable, we may receive information from FFLs, distributors, manufacturers, shipping providers, or other parties involved in processing or completing a transaction.

3. How We Use Personal Information

Provide and Fulfill Our Services

Including to:

• Process orders
• Process payments
• Ship and fulfill orders
• Facilitate firearm or regulated-product transfers
• Maintain customer accounts
• Provide order updates
• Process returns, refunds, and cancellations
• Provide customer service
• Respond to questions or requests

Operate and Improve Our Business

Including to:

• Maintain and improve our website
• Understand website usage
• Analyze customer behavior and purchasing trends
• Improve products and services
• Measure website and marketing performance
• Troubleshoot technical issues
• Conduct internal reporting
• Develop or improve customer experiences

Communicate With You

Including to send:

• Order confirmations
• Shipping notifications
• Transactional communications
• Customer-service responses
• Product or service updates
• Account notices
• Other communications relating to your relationship with The Gun Co.

Marketing and Advertising

Subject to applicable law and your choices, we may use information to:

• Send promotional emails or messages
• Recommend products
• Personalize website content
• Measure marketing effectiveness
• Understand customer interests
• Create customer audiences or segments
• Conduct remarketing or advertising campaigns
• Improve our marketing programs

You may unsubscribe from promotional email communications at any time using the unsubscribe link contained in the applicable email.

Security and Fraud Prevention

We may use personal information to:

• Detect and prevent fraud
• Authenticate transactions
• Protect customer accounts
• Detect malicious or unauthorized activity
• Protect our website and systems
• Investigate suspected violations of our policies
• Protect The Gun Co., our customers, and others

Legal and Regulatory Compliance

We may use personal information to:

• Comply with federal, state, and local laws
• Satisfy firearm and regulated-product requirements
• Respond to lawful government requests
• Maintain legally required records
• Enforce our agreements
• Establish or defend legal claims
• Protect legal rights and interests

4. Ecommerce Platform

Our online store is operated using BigCommerce and related ecommerce technologies.

BigCommerce and related providers may process information necessary to provide ecommerce functionality, including customer accounts, shopping carts, checkout activity, orders, transaction information, website sessions, and other information necessary to operate the online store.

Information processed by these providers may also be governed by their applicable privacy policies and contractual obligations.

5. Email Marketing and Customer Engagement

We use Klaviyo and may use other service providers to manage email marketing, customer communications, customer segmentation, website activity, and related marketing functions.

Depending upon your interactions and consent choices, these technologies may process information such as:

• Name
• Email address
• Telephone number
• Customer profile information
• Order history
• Products purchased
• Products or pages viewed
• Shopping-cart activity
• Checkout activity
• Email engagement
• Marketing preferences
• Cookie or device information

We use this information to communicate with customers, personalize marketing, understand customer interests, measure marketing performance, and improve our Services.

You may unsubscribe from promotional emails through the unsubscribe link contained in those communications.

Transactional communications relating to an existing order, account, return, safety matter, or other customer-service issue may continue even if you unsubscribe from promotional marketing.

6. Analytics

We use Google Analytics and may use other analytics services to understand how visitors use our website and Services.

Analytics technologies may collect information concerning:

• Pages visited
• Products viewed
• Referral sources
• Device and browser information
• Approximate location
• Website interactions
• Session activity
• IP address or related network information
• Other usage information

We use analytics information to understand website performance, identify trends, improve our Services, and evaluate our marketing activities.

Your ability to control analytics technologies may depend upon your cookie preferences, browser settings, device settings, and other privacy controls.

7. Cookies and Similar Technologies

We and our service providers use cookies and similar technologies to operate and improve the Services.

These technologies may include cookies, pixels, tags, local storage, analytics tools, and similar technologies.

Strictly Necessary Technologies

These technologies are necessary for essential website functionality, such as:

• Shopping-cart operation
• Checkout
• Account authentication
• Security
• Fraud prevention
• Website navigation
• Remembering essential user selections

Functional Technologies

These technologies provide additional website functionality and help remember preferences.

Analytics Technologies

These technologies help us understand how visitors use our website and measure website performance.

Advertising and Targeting Technologies

These technologies may be used to:

• Understand customer interests
• Personalize advertising
• Measure advertising effectiveness
• Build advertising audiences
• Display advertising on other websites or platforms

Where required or supported, you may manage nonessential cookie preferences through our website's cookie or privacy controls.

You may also be able to control cookies through your browser settings. Blocking certain cookies may affect website functionality.

8. How We Disclose Personal Information

We may disclose personal information to service providers and other parties when reasonably necessary for the purposes described in this Privacy Policy.

Ecommerce and Technology Providers

Providers that host, operate, maintain, secure, or support our website and ecommerce systems.

Payment Processors and Financial Institutions

Providers that process payments, authenticate transactions, prevent fraud, and provide financial services.

Shipping, Fulfillment, and Logistics Providers

Carriers, fulfillment providers, distributors, and other companies involved in delivering orders.

Federal Firearms Licensees and Transaction Participants

Where applicable, information may be disclosed to an FFL, distributor, manufacturer, or other party as reasonably necessary to facilitate a lawful firearm or regulated-product transaction.

Marketing and Communications Providers

Providers that assist us with:

• Email
• SMS
• Marketing automation
• Advertising
• Customer segmentation
• Customer communications
• Marketing measurement

Analytics Providers

Providers that help us measure and understand use of our Services.

Security and Fraud-Prevention Providers

Providers that help detect fraud, protect accounts, secure transactions, and protect our systems.

Professional Advisors

We may disclose information when reasonably necessary to attorneys, accountants, insurers, auditors, consultants, and other professional advisors.

Government Authorities and Legal Proceedings

We may disclose information when we reasonably believe disclosure is necessary or appropriate to:

• Comply with applicable law
• Respond to a subpoena, court order, warrant, or other lawful process
• Cooperate with lawful regulatory or law-enforcement requests
• Protect our legal rights
• Protect the safety or security of individuals
• Investigate fraud or illegal activity
• Establish, exercise, or defend legal claims

Business Transactions

If The Gun Co. or Nichols MFG, Inc. undergoes or evaluates a merger, acquisition, financing, reorganization, sale of assets, bankruptcy, or similar business transaction, personal information may be disclosed or transferred in connection with that transaction, subject to applicable law.

9. Sale and Sharing of Personal Information

The Gun Co. does not sell personal information for money in the ordinary meaning of the word “sell.”

However, certain privacy laws, including California law, define “sale” and “sharing” more broadly than an exchange of information for money.

Some advertising, analytics, marketing, or website technologies may involve the disclosure of identifiers, device information, internet activity, or similar information to third parties in circumstances that may constitute “sale” or “sharing” under applicable privacy law.

Where applicable, we provide legally required mechanisms for consumers to opt out of the sale or sharing of personal information and honor qualifying opt-out preference signals as required by applicable law.

10. Your Privacy Choices

Depending upon where you live and applicable law, you may have certain rights concerning your personal information.

These rights may include the ability to:

• Request information about personal information we collect
• Request access to personal information
• Request correction of inaccurate personal information
• Request deletion of certain personal information
• Opt out of certain uses or disclosures of personal information
• Opt out of sale or sharing where applicable
• Limit certain uses of sensitive personal information where applicable
• Withdraw or modify marketing preferences
• Exercise privacy rights without unlawful discrimination

These rights are subject to applicable exceptions and verification requirements.

To submit a privacy request, contact:

info@thegunco.com

Please include sufficient information for us to understand and respond to your request.

We may need to verify your identity before fulfilling certain requests.

Authorized agents may submit requests where permitted by applicable law. We may require appropriate verification of the agent's authority and/or the consumer's identity.

11. California Privacy Rights

California residents may have additional privacy rights under applicable California law.

Depending upon whether a particular law applies to The Gun Co. and the circumstances of the processing, California residents may have rights that include:

• The right to know what personal information is collected
• The right to know the sources and purposes of collection
• The right to know categories of third parties to whom information is disclosed
• The right to access certain personal information
• The right to request deletion
• The right to request correction
• The right to opt out of sale or sharing
• The right to limit certain uses and disclosures of sensitive personal information, where applicable
• The right not to receive discriminatory treatment for exercising applicable privacy rights

Where required by law, The Gun Co. will honor qualifying browser-based opt-out preference signals, such as Global Privacy Control.

Requests may be submitted by contacting:

info@thegunco.com

Additional methods for submitting requests or managing privacy preferences may be provided on the Site where required by applicable law.

12. Marketing Communications

You may opt out of promotional email communications at any time by using the unsubscribe link contained in our marketing emails.

If SMS marketing is offered, applicable messages will include instructions for opting out.

Opting out of marketing communications does not prevent us from sending necessary transactional or service-related communications concerning:

• Orders
• Shipping
• Returns
• Refunds
• Account security
• Product safety
• Warranty matters
• Other transactions or services you requested

13. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes for which it was collected, including to:

• Complete transactions
• Maintain customer accounts
• Provide customer service
• Maintain business and accounting records
• Comply with legal and regulatory obligations
• Satisfy firearm or regulated-product recordkeeping requirements
• Prevent fraud
• Resolve disputes
• Enforce agreements
• Establish or defend legal claims

Retention periods may vary depending upon the type of information, the nature of the transaction, legal requirements, and legitimate business needs.

We may retain information longer when required by law.

14. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, loss, or misuse.

We also rely upon third-party service providers to maintain appropriate security safeguards for information they process on our behalf.

No website, transmission method, network, or electronic storage system can be guaranteed to be completely secure. Accordingly, we cannot guarantee absolute security of personal information.

15. Children's Privacy

Our Services are not directed to children under 13, and we do not knowingly collect personal information online from children under 13.

If we learn that we have collected personal information from a child under 13 in circumstances prohibited by applicable law, we will take reasonable steps to delete the information.

The ability to purchase, possess, receive, or transfer firearms, ammunition, or other regulated products remains subject to applicable federal, state, and local age and eligibility requirements.

16. Third-Party Websites and Services

Our Site may contain links to third-party websites or integrate services operated by third parties.

We are not responsible for the privacy practices, security, content, or policies of third parties.

We encourage you to review the privacy policies of third-party websites and services before providing personal information to them.

17. Do Not Track and Privacy Preference Signals

Some browsers provide “Do Not Track” or other privacy preference mechanisms.

Because there is not a single universally accepted standard governing all browser-based Do Not Track signals, our response to such signals may vary.

Where required by applicable law, we honor qualifying opt-out preference signals, including Global Privacy Control, for applicable sale or sharing activities.

18. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect:

• Changes to our business
• Changes to our Services
• Changes to technologies we use
• Changes to our data practices
• Changes to applicable law

When we update this Privacy Policy, we will revise the “Last Updated” date at the top of the policy.

Material changes may be communicated through additional notices where appropriate or required by law.

19. Contact Us